Creating a social media strategy can seem overwhelming for many businesses, mainly because there are so many different platforms and pressure to be posting regularly on all of them with…
Every business wants to be seen as trustworthy. However, not all businesses know how to build ‘brand trust.’ The idea of brand trust was originally defined as a consumer having…
In the world of business, a good digital marketing strategy can seem a bit like the prince in a fairy-tale. At first, it is elusive but endlessly charming. It looks…
Ah competitors, the people we love to hate. Unless you are the first in your field you’re guaranteed to have some competitors – and even if you are the first…
Ah KPI’s, three letters that would strike fear into the heart of my eighteen-year-old self. I was working part-time in a shoe shop when I first got acquainted with the…
Speak to any digital marketer or user experience professional and you can quickly fall down the rabbit hole when discussing Customer Relationship Management. In an ideal world, audiences would be…
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