Creating a social media strategy can seem overwhelming for many businesses, mainly because there are so many different platforms and pressure to be posting regularly on all of them with top quality content.
Between creating bespoke content, engaging with customers and measuring your analytics, if you don’t have a dedicated department, it can be easy to feel over-stretched
However, here at The Digital Principle, we are firm believers that digital marketing should be kept as simple as possible. So here are a few questions that will help you simplify your social media strategy.
What Is Your Main Goal?
If your main goal is to increase B2B leads, then why are you dedicating time to Facebook? If you want to increase traffic to your website start thinking about Pinterest instead of blurry photos on Instagram.
Each platform has benefits, but you do not need to be on them all. Get clear on your motives for posting and stay true to your goals.
Who Are You Posting For?
Despite every business claiming to be customer-centric, when it comes to social media focussing on the wrong thing is more common than you think.
Your biggest rival in business may be posting on a certain platform leading you to think you should do the same. However, it is important to keep your eyes on the prize.
If their presence is regular and they are posting good content, but seeing little engagement there may be a reason. Instead of trying to beat their number of followers or likes, maybe just accept that this isn’t where your audience is.
What Can You Realistically Manage?
At this point, you may be convinced your target audience is on every platform and your social media strategy needs to reach them all. You may be right. After all, plenty of people are on multiple platforms and consume content through multiple methods.
This said it is important to be realistic. When you are thinking about your social media strategy be honest with yourself about how much time you can dedicate each day and each week.
Consider the skills you have in-house and the skills you need to outsource.
Your business will likely see a greater return on investment if you dedicate yourself to doing a few platforms well rather than a lot of platforms poorly.
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